Indoor Or Outdoors - LCD Enclosures Offer Flexible Digital Signage Solution

Following the recent commercial explosion of digital signage systems we now see LCD and plasma screens everywhere. Because of the growing use of digital signage a growing number of manufacturers are building plasma and LCD enclosure for protection of these systems. LCD enclosures vary from simple tin boxes aimed at protecting LCD TV's from knocks and bangs to elaborately temperature controlled environments that offer waterproof protection and a sealed against airborne particles. These systems ...
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Posted in: Advertising

Stainless Steel LCD Enclosure For Food and Clean Room Digital Signage

Digital signage is more than just flashy advertising; digital signage has many uses from providing information to customers to providing vital work related information to employees. Its usefulness is represented by the fact that signage systems using LCD or plasma screens are being implemented in many areas and in different extremes. They are found in many places in industry, amongst the dirt, grease and oil but they are often protected by LCD enclosures. These enclosures are not only good at ...
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Posted in: Advertising

Why should you consider a Digital Signage Network?

Over the last few years, we have seen the emergence of several small and large businesses who have explored new avenues of marketing like the installation of a digital signage network in their area of work. However, some were unsuccessful and some earned a great share of profits with the use of this new innovative process of promotion. The idea is to make use of it efficiently and ably. The presence of digital signage in most of the industries has proved pretty beneficial and therefore more and ...
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Posted in: Advertising

Digital Signage and Ad Agencies: Can They Get Along?

Most of the advertising agencies that produce the creative for digital signage networks have always cast a wary eye toward the medium. A large majority of ad houses still prefer to not get involved and put up resistance to avoid doing so. Even though the digital out-of-home media industry will survive splendidly if the agency drought continues, it will grow far more quickly with their involvement. The question is how to get them involved? Despite advertising industry authorities such as Ad Age ...
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Posted in: Business

Does a Digital Signage Network Create Unnecessary Disorder?

Digital signage - as it is used within the retail space - has come a long way over the years. Venue owners who were new and understandably dazzled by the technology were more than happy to have the screens strewn throughout their stores. Unfortunately, many of them found that the presence of the displays created an enormous amount of clutter, often to the detriment of the shopper's experience. Even today, long after many advertising standards have been tested and established, there are many ...
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Posted in: Business

Strategizing the Content For Your Digital Signage Network

Digital signage has been an evolving technology for over a decade. Prices for the software and hardware have dropped dramatically from the levels at which they were just a few years ago. That means it is easier than ever for companies to take advantage of out-of-home media without allocating their entire budget to do so. This is why you'll notice a growing number of stores, schools, churches, and other venues are adopting the technology. Over the years, the digital signage industry has ...
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Posted in: Business

Designing Digital Signage Content for the New Shopping Generation

A couple of years ago, Deloitte and Touche released a study that revealed more than a few interesting findings about how people shop. Among them was this gem: over 65% of the people who visited a retail venue during that year's holiday season were not affected by traditional advertising. Their purchase decision was influenced by a number of factors; one of the most significant was the in-store experience. This is thought-provoking for a number of reasons, though we'll focus our attention on how ...
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Posted in: Business

What Survivor Can Teach Us About Digital Signage Effectiveness

In today's article, we'll stray slightly off the beaten path and look at digital signage through the lens of the hit reality television show Survivor. While the show might seem like the last place to look for insight about your signage network, there are a surprising number of relevant connections. You'll find that the contestants who often do admirably well and make a serious bid for the prize money radiate certain personality traits. Below, you'll discover how these same traits can be applied ...
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Posted in: Business

Digital Signage Outsourcing

Taking care of the massive system and fixing it not an easy task and therefore you need experts for it. And as outsourcing seems the most viable option in terms of cutting cost these days. A company that aspires to augment its business and success with the innovative use of digital signage must understand that maintenance of the system is not an easy task. Plus, not every one is technically sound and not everyone has the ideas to decide what content should go up on the screen. There are experts ...
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Posted in: Advertising

Choosing the Right Digital Signage Content Software

In past articles, we've talked about many strategies that you should be using to extract the most value from your digital signage content. To this date, we haven't broached the area of content management software. There are literally hundreds of vendors from which to choose. The problem is that it's difficult to know which solution is most appropriate for your business. Your goal should be to invest in the optimal balance between easy integration with other components in your network and robust ...
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Posted in: Business